POLITICAL MARKETING AS THE BASIS FOR POLITICAL TECHNOLOGIES AND PR-CAMPAIGNS IN THE POST-MODERNIZING SOCIETY 

Salomatin Alexey Yurievich, Doctor of Laws, Doctor of History, professor, head of sub-department of political science and basic law, director of the Centre of comparative jurisprudence and social-juridicial monitoring in Penza State University, fellow of the Political science Academy, valeriya_zinovev@mail.ru

32:316.77; 32:070; 32.049.5; 32:316.65

The article deals with the significance and the structure of Political Marketing which in the Postmodernising society is a basis of political technologies and PR-campaigns. It states that 50 and more years ago only a more political advertising was a key element in the practice of political persuasion.

politics, marketing, political technologies, PR-campaigns, postmodernizing society.